Wednesday, February 19, 2014

Press Release: Samsung Forum 2014: Customized Washing Machine for Southwest Asia

Samsung Announces Customized Washing Machine
for Southwest Asia at 2014 Samsung Forum

Showcasing local insight driven features and latest washer technologies for cleaner results
BALI, Indonesia  February 18, 2014 – Samsung Electronics Co., Ltd. today announced the WA4000HH top-loader washing machine specifically customized to meet the needs of Southwest Asian consumers. The new Samsung WA4000HH delivers convenience through clever design and exceptional performance by uniting local consumers’ needs and advanced technologies. The washer provides hand-washing and pre-washing features, and is equipped with an integrated transparent sink area at the top of the washer. Wobble technology and Diamond Drum has also been introduced to ensure outstanding performance, convenience, and efficiency.

“We pay close attention to the desires and necessities of our consumers and incorporate such insights into our products to deliver true convenience,” said Mr. Rajeev Bhutani, Director – Sales Consumer Electronics at Samsung Electronics, India. “Combining clever design with the latest technologies, the WA4000HH will enrich consumers’ home experiences with more enjoyable and memorable moments.”

Integrated but Flexible Sink for Easy Hand- and Pre-washing

The new WA4000HH’s Activ Wash+ showcases a transparent sink equipped with a dedicated water jet activated by an on/off button located at the right hand side that releases clean water directly into the sink for hand- and pre-washing purposes. The rubbing board pattern inside the sink enables easier hand- and pre-washing for heavily soiled clothes. The transparent sink is located between the door of the washer and the drum, allowing clothes to be easily and effortlessly moved into the drum afterward.

When hand- and pre-washing functions are not in use, the transparent sink can be lifted.

View and Open with Ease

To avoid loud noise when opening and closing, the lid has been designed to open and close smoothly. Featuring an extremely durable and scratch resistant tempered glass window, users can easily see the inside of the washer without having to lift the lid.

Intuitive Control

The control panel is located on the top of the back part of the washer to avoid potential water splashes when hand- or pre-washing clothes before a cycle. The location of the panel also makes it convenient to use and is easily visible to consumers. The panel’s dual cluster is designed to clearly indicate the diverse functions of the WA4000HH, making it easy and simple to use.

WobbleTM Technology Linked with Diamond Drum

Samsung’s innovative WobbleTM technology protects delicate fabrics from friction damage without compromising washing performance. The unique WobbleTM pulsators generate multi-directional water flows that prevent tangles, twists and knots while performing an enhanced washing ability. Additionally, the increased cleaning power enables a thorough cleaning process while using less water.

The Diamond Drum’s smooth and diamond-shaped ridges are gentle on fabrics, delivering extra protection for delicate fabrics. Water exit holes within the diamond-shaped ridges, which are designed to a minimal size, also prevent fabric damage by preventing clothes from getting trapped in side of the holes.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.Warranty service availability and response times may vary from country to country and may also be subject to registration requirements in the country of purchase.

About Samsung Electronics Co., Ltd.  
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit

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